Final Logo

Process

Sketches
CAD Iterations
Logo Iterations
Logo Iterations

Some feedback from Ideate faculty “be less safe - the current iteration is very conventional. ideate should be weird, strange, quirky, dynamic, etc. more weird please.”

“I’d focus less on the word (ideate) and more on the significance or ideas behind it.”

“how do you show the intersection of art, design and technology through a simple iconic element or visual treatment”

Logo Iterations

Given some of this feedback and thinking bigger towards a brand system over a strict wordmark design, I explored and landed on a circle based hexagon grid as seen in these iterations.

Logo Iterations
Logo Iterations
Logo Iterations: Colro Exploration

Playing with colors here!

Brand Usage

We made some t-shirts and stickers to celebrate!