ISU Branding

Diverse, global, social and fun

When starting this project I looked at what words described the International Student Union and what we do as an organization. I came up with the following: diverse, global, social and fun. And wanted to make sure these terms could be expressed throught the visual identity.

Several logo iterations using different shapes and segments containing five components as a symbol for the five inhabited continents. Also looking at flag patterns as one structure generating the logo.

Using the new brand image on an event poster, website and a cap.