Home page iteration: hero shot

LucidNYC is an inspirational, informative, and popular salon series which introduces attendees to cutting edge projects by leading innovators across all fields. Lucid was developed to gain early insight into new trends and to track the pulse of cultural and technological change among early adopters and influencers.

Throughout this project the goal for the team was to bring to light the interesting stories shared by the future viewing speakers, under a new brand and web language.

Home about and article final pages


Branding iterations with different typefaces
Branding iterations with different shapes
Brand color exploration
Article Tile Design Iterations
Mobile and desktop splash pages mockups