My Brand
December 2014
With the refresh of my site I also wanted to refresh my visual brand identity, specifically reduce the complexity of the graphic while keeping the reference to my name. One of the first elements I looked into was reducing the number or horizontal lines in the logo, then crisping up the corners by removing the chamfers.
![Color Scheme](../img/mybrand/sitecolor.png)
![Transtion animation from the old logo to the new](../img/mybrand/rehanlogotransition.gif)
![Overlay of the 2 logos to review differences](../img/mybrand/logooverlay.jpg)
Process
![Original logo sketch with questions](../img/mybrand/sketchquestions.jpg)
![Sketches of Page Layout and Logo Iterations](../img/mybrand/sitesketches1.jpg)
![Sketches of Logo Iternations](../img/mybrand/sitesketches2.jpg)
In order to reduce the number of horizontal lines I had to either slide the middle segment of the “E” down or move the “R” horizontal up. I decided to slide the “E” segment down so that I did not mess with the curvature of the “R”.