Shine Registry's new san serif workmark

Shine Registry is a platform that gives founders a platform to ask for support as they are starting their businesses. One of the goals of this rebrand was to help formalize a growing start-up’s visual identity with its existing community while also introducing a more scalable and cohesive brand system as it continues to expands.

Shine Registry's former wordmark
Shine Registry's new san serif workmark 1 color
Shine Registry's former home page

Explored the existing world of Shine Registry to get a sense for the brand and its visual identity.

Former color palette
New color palette
Former shape language
New shape language

Audited the existing color and shape languages. Starting with the colors, I wanted to expand the palette for a greater diversity of use cases both on and off the web and wanted to ground the primary color a bit allowing each business to out shine the platform’s brand. Resulting in a wider range of colors and a more earthen palette.

Similarly with the shape language, it was important to give greater contrasts between different elements on the platform. It was also important to add a more natural feel to the site, better reflecting the entrepreneurs and their businesses that are on Shine Registry.

Color and shape language

Bringing together the color and shape languages to create this really sharp, natural and inviting tone.

Social media tile
Social media tile with quote
Branded shirt
Branded cap

The brand in action on social media and some concept merch!